Executive Team

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KRISTEN LONGFIELD

Head of Consumer Insights

Kristen has been dedicated to the study of audiences and fandoms for over fifteen years, with a research background that spans anthropology, entertainment history, international film and television, machine learning, and statistics. Her approach is holistic and capable of integrating with any pre-existing research. She has worked on a variety of projects ranging from Mission Impossible to Marvel to Twilight.

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KRISTIE KERSHAW

Head of Creative Marketing

 A career creative with a background in creative direction and copywriting, Kristie has a proven track record of crafting resonant, powerful creative campaigns, contributing to the success of some of the largest brand and entertainment properties in the world, including Marvel, Mission Impossible, MGM Resorts International, and Barbie.

 

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STEPHANIE LEDBETTER

Head of Digital Strategy

Stephanie is passionate about storytelling and the creation of compelling narratives that connect with audiences. She has spearheaded International and Domestic social campaigns to raise the bar and create effective and innovative marketing within the digital landscape.